(Here is a copy of the letter that I send out )
Dear «firstname»
Your New Web Site Is Ready For Review!
Our company has built a fully interactive e-commerce web site,
complete with a product-shopping cart, for your business. In fact, it’s live on
the Internet right now.
What I would like to do is set up an appointment for you to view the site with a specialist in your industry. This appointment can be set as a telephone conference. There is absolutely no cost for this appointment. Appointments are available on the weekends and in the evenings. Please give me a call at (954) 394-5353 to set up the appointment. For your convenience, you may also use the form below.
If you already own a web site, we are experts in driving relevant local internet traffic to local businesses in your industry. We can develop an internet marketing campaign for your business that will keep your web site above your competition on the search engine result pages. We can work with any marketing budget. Call (954) 394-5353 today to get a FREE Search Engine
Position Analysis and Keyword Sandbox Report.
WEB SITE KEY FEATURES:
· 2000+ Product Shopping Cart
· Search Engine Marketing Tools
· Web Site Modifier (Instantly change your web site and content
· UNLIMITED TECH SUPPORT!
· Chat room, FLASH intro, and much, much more…
· Web Site ONLY $199 plus hosting
Regards,
Peter J. Leshaw
……………………………………………………………………………………………………………………………
FAX YOUR APPOINTMENT REQUEST TO: (954) 251-4140
Company Name: __________________ Are you the owner?: (Circle one) Yes / No
Industry: _______________________Services Offered: ____________________
Best Time To Call You: (Circle any) AM / P Best Day: (Circle any) M / T / W / Th / F /
Phone Number: ____________________Additional Contact Info: ____________
Web Site URL (If you currently have a web site)_______________________
*We will call or fax back your appointment confirmation*
2455 HOLLYWOOD BLVD., HOLLYWOOD FLORIDA 33020 (954) 394-5353
This letter campaign is to advertise my e-commerce web site design services. The web site is real slick with lots of features to get up and running with a web site FAST! Of the prospects that call me for more information or to set up the appointment, I usually close the deal. They tell me the that the number one reason why they respond is because the ad says that I have already built them a site and they are interested in seeing the presentation, as long as there are no additional costs.
What they don't realize is that they can go online them selves to build their own web site.
