- Search Engine Marketing (SEM) simply put, is the term used while describing the process of submitting a web site to various search engines. The overall goal after submitting your site is to gain maximum exposure for the topic, keywords or key phrases, and categories that your site relates to.
- Search Engine Optimization (SEO). The process of submitting the web site is preceded by the discovery phase which could include, determining the right search engine for your product or services, as well the preparation of optimizing your web sites individual pages for keywords or key phrases. Optimization includes manipulating the photos, text content, page titles, meta description, and meta tags of each page of your static web pages or dynamic product database. SEO also includes the tracking of your submission and results for placement in the various search engines and directories. An effective SEO marketing plan should include a long term commitment between the search professional and the client, together working to get the most relevant vistors to the web site. No less then a 1 year plan should be outlined with realisitic traffic goals. Keep in mind that it may take at least 6 months before any site can get indexed into a search engine directory.
- Pay Per Click (PPC) or Keyword Bid Management involves gathering a keyword list. Once you have built your keyword list, Landing Pages must be created for each keyword or phrase to guide the user to the specific product, service, submission form, or call to action that you want the visitor to complete. The next process would involve opening an PPC marketing account one or more PPC search engine. A text ad that includes the various keywords or phrases must be written and then keywords or phrases are picked and then linked to those ads. A call to action should also be included in the ad text. A maximum dollar amount for each click that the client receives to his site when a visitor clicks on their ad must be set. A daily budget and overall click spend must be set. An effective PPC manager will make sure that the clients return on investment (ROI) is kept in the black rather then the red.
- Pay Per Inclusion (PPI) is the process of paying a web site to include your web site in their directory. PPI can simply mean that you are indexed into the search engines directory, or it can mean your specific placement of your site listing for keywords or phrases. This is usually the best place to negotiate your fee for inclusion in the search engine.
(I WILL ADD MORE LATER, register on this site and I will keep you posted when I grow this space.
